The Bridge to Southeast Asia
We are a cross-border commerce company that connects K-Brands with local partner sellers, powered by Basis SCM.
$225K+
2025 Export Value
250K+
Partner Reach
4
Active Markets
2024
Founded
Not just an agency, but an SCM Company
L.SIK is a cross-border commerce company that connects K-Fashion and K-Beauty brands with Southeast Asian consumers through a network of local partner sellers.
We occupy a unique position at the intersection of live commerce capability and full-stack export distribution.
We are building Basis — a proprietary SCM system that locks in sellers and brands through data dependency and operational efficiency.
// Core Tagline
K-Brand,
Going Global.
Our Mission
To eliminate barriers in cross-border trade by connecting K-Brands to the global market through proprietary SCM technology.
Our Vision
To become the standard infrastructure for K-Brands entering the global market, exporting not just products but a complete system.
Core Values
The principles that guide everything we do
SCM First
Infrastructure-led growth over linear agency scaling
Data Lock-in
Capturing the entire value chain data within Basis
Network Effect
More sellers → Larger bulk orders → Lower unit costs
Market Positioning
| Capability | Influencer Agencies (MCN) | L.SIK |
|---|---|---|
| Export/Logistics | None (External) | Full-Stack Internal |
| Infrastructure | Manual (Messenger) | Basis SCM Platform |
| Brand Sourcing | Opportunistic | Direct & Strategic |
| Value Chain | Marketing Only | End-to-End Fulfillment |
Our Journey
From startup to cross-border SCM leader
Founded
L.SIK established with 3 co-CEOs
$64K Export
Initial market validation complete
Partner Expansion
Taiwan and Indonesia networks established
$225K Export
32 major transactions across 4 markets
Basis SCM
Phase 1: SCM Core automation launch
Market Scale
Thailand & Malaysia expansion
3-Year Strategic Roadmap
Infrastructure first, platform later
2025
Channel Consolidation
Current- ○Viral marketing market entry
- ○Basis Stage 1 (Order/Inventory)
- ○4-country partner network
2026
Market Expansion
Planned- ○Thailand & Malaysia acquisition
- ○Basis Stage 2 (Auto-Sourcing)
- ○Annual target: ₩10억 Revenue
2027
Platform Launch
Planned- ○Own broadcast channel launch
- ○SCM-based partner lock-in
- ○Platform independence achieved
Founding Team
Kai Seo
CEO, SW Dev & Ops
A Computer Science-led founder building Basis SCM internally. Kai combines software engineering expertise with cross-border operational experience to automate the global live commerce value chain.